Common Artwork Errors and How WAVE Fixes Them?
In the world of product packaging, small mistakes in artwork can lead to high costs and regulatory issues. In worst-case scenarios, it can even damage a brand’s reputation. A product’s packaging is often the first interaction a consumer has with a brand, and any missteps can leave a lasting impression.
Fortunately, with the right tools and processes in place, these artwork errors can be completely avoided. An advanced artwork management platform like WAVE can help you to streamline the artwork creation process and eliminate errors before they happen.
1. Misaligned Text
Misalignment of text is one of the most common and noticeable artwork errors. Whether it’s product descriptions or ingredient lists, text that doesn’t align properly can cause a product’s design to look unprofessional.
How WAVE Fixes It: WAVE helps manage brand assets efficiently. It stores all brand guidelines and artwork templates in a centralized digital asset repository, making it easy to access and apply pre-approved templates consistently across all designs. This eliminates the risk of misalignment and helps maintain brand consistency throughout the design process.
2. Missing Legal Disclaimers
Legal disclaimers such as ingredient lists, health warnings, and regulatory notices are required for packaging compliance in many industries. Failing to include these disclaimers can result in serious legal consequences. This also includes hefty fines and product recalls. Missing legal text can also diminish consumer trust in the brand.
How WAVE Fixes It: WAVE’s collaboration features ensure that stakeholders involved in the artwork process can clearly have a look and check the legal requirements. By integrating a comprehensive review system, WAVE helps ensure all necessary disclaimers are included. Its workflow management system tracks changes and approvals, ensuring compliance throughout the packaging process.
3. Font Inconsistencies
Consistency in font usage is vital for maintaining a professional look and feel. Different font styles, sizes, or weights within the same artwork can confuse consumers and diminish the design’s overall impact.
How WAVE Fixes It: WAVE’s platform enables brands to define guidelines within the platform. By creating templates with predefined font styles, sizes, and weights, WAVE ensures consistency across all packaging designs. This helps prevent any inconsistencies in font usage and maintains the visual identity of the brand across different products and markets.
4. Translation Errors
For brands selling in multiple countries, translation errors on packaging can lead to confusion and potential compliance issues. Inaccurate translations can also damage a brand’s credibility, particularly in international markets.
How WAVE Fixes It: By providing a translation management tool, WAVE helps you maintain consistency across various language versions of your packaging. This ensures that all translated content is accurate and properly formatted before going into production.
5. Tracking and Approval Delays
One of the biggest challenges in artwork management is the lack of visibility and control over the review and approval processes. Delays in approvals can cause significant bottlenecks in the overall production timeline.
How WAVE Fixes It: WAVE helps manage workflows by providing complete visibility into the approval process. The platform tracks stakeholder involvement and ensures that all necessary approvals are obtained before moving forward. With real-time progress tracking, WAVE eliminates delays and streamlines the approval process, making it easier to meet deadlines and avoid last-minute errors.
6. Lack of Data Insights
Getting detailed insights about your artwork management process can help you to identify bottlenecks and increase efficiency. With data points, you can know the potential areas of improvement.
How WAVE Fixes It: WAVE’s Evaluate feature provides you with data visualization and analysis for understanding your artwork management process. By analyzing trends, tracking project complexities, and identifying stakeholder issues, WAVE helps businesses improve their artwork workflows. With detailed dashboards, users can easily pinpoint inefficiencies and optimize the overall process.
WAVE – Your Complete Artwork Management Solution
Artwork errors can be costly, both in terms of time and money. However, with WAVE, businesses can eliminate these issues before they impact product packaging. By offering real-time tracking, powerful collaboration tools, and data-driven insights, WAVE ensures that artwork management is more efficient.
From eliminating misaligned text to ensuring compliance with legal disclaimers, WAVE helps streamline the entire artwork process. Experience the power of WAVE—the ultimate solution for artwork management that ensures your brand’s packaging is always on point. Schedule a demo today.
