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Digitalizing Artwork Management for a Global Retail Giant

Background: 

A major international retail group faced significant challenges in managing their branding and packaging artwork process. Prior to implementing a digital artwork management system, the company faced challenges such as limited transparency, difficult-to-trace status updates, and inefficient workflows. 

Main Challenge: 

The retailer needed to implement an enterprise-wide artwork management system and develop a change management strategy to drive efficiency across the organization. This involved onboarding 70+ jobs roles in 30+ countries and 3000+ suppliers. 

Solution: 

The company decided to partner with 5FLOW to implement WAVE, a digital artwork management system. The solution included: 

  1. Process digitalization and standardization
  2. Implementation of a unified workflow system
  3. Comprehensive rollout strategy
  4. Training and onboarding for all stakeholders

The implementation was conducted in phases: 

Phase 1: Initial implementation and rollout 

Phase 2: Process optimization and national rollout 

Key features of the WAVE system: 

– Centralized artwork management 

– Transparency and traceability 

– Standardized workflows 

– Automated processes 

– Comprehensive reporting and analytics 

Results: 

  1. Increased Efficiency:

   – 34% reduction in average lead times for the artwork process. 

   – Significant decrease in throughput and wait times. 

  1. Improved Quality:

   – Reduction in cancellation rates and error costs by more than 30%.  

  1. Enhanced Productivity:

   – Handling of 40,000+ artworks per year.  

   – 64,879 project items created in 18 months.  

  1. Better Decision-Making:

   – Data-driven insights for process optimization.  

   – KPIs used for management analysis up to the executive level.  

  1. Global Harmonization:

   – Standardized process across all countries.  

   – Reduced complexity in artwork checking and compliance auditing.  

Conclusion: 

The implementation of WAVE has transformed the retailer’s artwork management process, leading to significant improvements in efficiency, quality, and cost-effectiveness. This digital transformation has positioned the company to better manage its global branding and packaging needs, supporting its expansion into new markets worldwide. 

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