Background:
A major international retail group faced significant challenges in managing their branding and packaging artwork process. Prior to implementing a digital artwork management system, the company faced challenges such as limited transparency, difficult-to-trace status updates, and inefficient workflows.
Main Challenge:
The retailer needed to implement an enterprise-wide artwork management system and develop a change management strategy to drive efficiency across the organization. This involved onboarding 70+ jobs roles in 30+ countries and 3000+ suppliers.
Solution:
The company decided to partner with 5FLOW to implement WAVE, a digital artwork management system. The solution included:
- Process digitalization and standardization
- Implementation of a unified workflow system
- Comprehensive rollout strategy
- Training and onboarding for all stakeholders
The implementation was conducted in phases:
Phase 1: Initial implementation and rollout
Phase 2: Process optimization and national rollout
Key features of the WAVE system:
– Centralized artwork management
– Transparency and traceability
– Standardized workflows
– Automated processes
– Comprehensive reporting and analytics
Results:
- Increased Efficiency:
– 34% reduction in average lead times for the artwork process.
– Significant decrease in throughput and wait times.
- Improved Quality:
– Reduction in cancellation rates and error costs by more than 30%.
- Enhanced Productivity:
– Handling of 40,000+ artworks per year.
– 64,879 project items created in 18 months.
- Better Decision-Making:
– Data-driven insights for process optimization.
– KPIs used for management analysis up to the executive level.
- Global Harmonization:
– Standardized process across all countries.
– Reduced complexity in artwork checking and compliance auditing.
Conclusion:
The implementation of WAVE has transformed the retailer’s artwork management process, leading to significant improvements in efficiency, quality, and cost-effectiveness. This digital transformation has positioned the company to better manage its global branding and packaging needs, supporting its expansion into new markets worldwide.
